Zaller's Theory of Media Politics: Testing the deductions at the state level
نویسنده
چکیده
Professor John Zaller has developed "A Theory of Media Politics" that posits a system of political campaigns in which voters, presidential candidates and the media are dependent on one another (Zaller, 1998). This theory is a direct descendant of An Economic Theory of Democracy, (Downs, 1957) which portrays voters and candidates as rational actors. Zaller's theory expands Downs' model to include the role of the media, a role that has changed dramatically with the death of partisan newspapers, the growing influence of television news, and the diminishing influence of political parties in the nominating process.
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